BigCommerce is an ecommerce platform that provides software as a service services to retailers. It is a premium hosted e-commerce solution which allows business owners to set up an online store, customize it to their liking, and then sell an unlimited number of digital, physical, or even service-based products.

BigCommerce is one of the best e-commerce platform available today. It is complete, reliable and it has well back-end support that makes it an obvious choice. The things which makes BigCommerce a better choice are its simplicity and loads of features that are not available with other e-commerce platforms at similar price band.

The advantages of BigCommerce are so diversified, they are one of the most popular ecommerce platforms globally for a reason. It is not as easy task to highlight only 10 of the greatest advantages of BigCommerce, but here we are aimed to make the decision making process simpler for you.

10 Greatest Advantages of BigCommerce

1. Quick and Easy Onboarding

One of the most significant advantages to utilizing BigCommerce is that onboarding and setup are quick and easy, no matter if the seller is a technological novice or expert. The platform gives sellers all the tools and resources they need to manage their entire e-commerce business.

2. Professional Designs

One of the benefits of BigCommerce is that the platform requires no coding skills to edit pages. Instead, sellers can simply use a drag-and-drop editor to customize their e-commerce destination. That said, if sellers do wish to take things to the next level, they can customize their themes by accessing the site’s underlying HTML, CSS and JavaScript code. Moreover, BigCommerce provides tons of different themes to get retailers started. You can either pick from themes, or you can also create your own design.

3. Reasonable Pricing

A great one of the advantages of BigCommerce is that it is an affordable solution for online merchants for all sizes of businesses.
E-commerce business costs can include, but are not limited to design, development, hosting, application support, bug fixing, system administration, security patching and more. However, these costs are much easier to keep under control with BigCommerce. Since most features are already built into the templates and developers work around this existing frame, it requires minimal customization and development – and there are rarely unforeseen expenses.

4. Multi-channel integration

The BigCommerce manager also allows you to handle all the listings in one location only. Instagram, Pinterest, and Facebook all have in-house support. A purchase button is also supported, it can be included in the marketing content. Most importantly, multi-channel integration is available on all the plans.

5. Top-Notch Security Features

As BigCommerce states on its site about its secure web hosting: “BigCommerce is ISO/IEC 27001:2013 & PCI DSS 3.2, Level 1 certified, and stores are protected by multiple security layers like firewalls, file integrity scanners, and intrusion detection.” This means that BigCommerce has big security backing its users.
BigCommerce provides its users with robust security features that allow retailers and their customers to feel safe shopping on the platform.

6. BigCommerce is SEO-ready

In an increasingly competitive space, thriving your e-commerce business successfully is not easy. Optimizing your store to meet the dynamically changing algorithms of the search engines becomes a mission-critical step to drive your e-commerce growth. The best thing about BigCommerce is that it follows the most up-to-date SEO practices. In addition to different SEO-friendly features like auto-optimized titles and URLs, the platform lets you add keyword-rich information manually in the SEO field.

7. Smart Solutions

Smart solutions are great advantages of BigCommerce that merchants are fond of using. The expression is extensive and includes smart operations and smart scaling, plus it covers many features. You can create a scalable product catalogue and manage it via your control panel or use an external system via the Catalogue API. You can also automate sales taxes with the built-in Avalara Avatax, but you can also use BigCommerce’s custom tax tables.

8. Great Support

When it comes to an e-commerce platform, you want something that will provide you with helpful support when you need it. That is what you will find with BigCommerce. With BigCommerce you will receive 24/7 support so you know that you will be covered in the event of a problem. This will provide you with a greater peace of mind as you seek to efficiently run your business.

9. Mobile Friendly

Another great benefit of BigCommerce is that it works great on mobile devices. With options like mobile themes available, you will easily be able to optimize your shopping cart for mobile devices. In this day and age, that is a benefit you cannot be without.

10. Gift Certificates and Wish lists

With BigCommerce you can get more customers and better customer loyalty. Generating gift certificates and coupon codes from your e-commerce store is one of such ways. An e-commerce merchant has an ability to generate gift certificate codes on the fly and to distribute these gift certificates any time they wish to use.

Final Word

The benefits of BigCommerce are various and far-reaching, providing retailers with just about everything they need to establish or scale an online retail business. No matter if merchants are starting from scratch or replatforming, a tech wizard or an absolute novice, BigCommerce has a multitude of options for sellers of all sizes and abilities.

These are just a few of the reasons that answer why BigCommerce is better than any other platform. If you are looking for an e-commerce platform that guarantees performance and outcomes, BigCommerce comes as a reliable and powerful choice for optimizing your business.

If you need a consultation on how BigCommerce works and how to put BigCommerce work for you, feel free to get in touch with Realxposure’s expert team today!