Understanding the Differences: Geofencing, Geoframing, & Geofarming in Digital Marketing
In the evolving world of digital marketing, location-based strategies are becoming essential tools for targeting audiences at the right time with precision and relevance. Three prominent tactics—Geofencing, Geoframing, and Geofarming—offer unique ways to connect with consumers based on their current or past geographic location, but each operates differently.