Among a variety of Ecommerce platforms in the world, since first developed in 2007, Magento has been continuously stating its position as one of the top three biggest platforms that users find the most favourable to use. As one of the most robust open source ecommerce sites offering users flexibility and control over the look and performance of their online store, merchants have always had a special liking for Magento ever since its inception.
Magento undoubtedly dominates the ecommerce space and provides users with much flexibility that more and more businesses are turning towards this CMS for their online ventures. Samsung, Ford, Liverpool, Landrover, Nestle, Nike and Lenovo are amongst the top brands powered by Magento.
Let us take a look at what makes Magento special and why you should be choosing Magento over other ecommerce platforms. Here are ten reasons:
1. Open Source Platform
Open source software is defined as “software with source code that anyone can inspect, modify and enhance.” Thus, Magento allows users and their developer team to flexibly customize, modify or extend the source code for more advanced functions or default feature optimization.
This provides developers with the opportunity to enhance Magento’s base code to better fit the requirements of a company providing you and your customers with an enhanced online experience.
2. SEO Friendly
Magento has SEO features that are more than enough to support all your marketing strategies. The SEO features Magento comprises in-built SEO features that optimizes search engine results and improves the website rank.
Pre-loaded with the most appealing SEO features of Magento e-Commerce development ensures that you have enough options for URLs, sitemaps, meta tags, descriptions, keywords etc.
3. Multi-store Feature
Magento allows you to move your business to the global scope managing separate store views for different countries each of which with its own product catalog from one admin panel.
This proves to be extremely useful since it saves you a lot of time and effort.
As your business grows, Magento has the capability to scale. To be able to add relevant new features without disrupting the entire system. You’ll be surprised how much you can customize with Magento. Some with ready extension, or hire Magento developers to create custom extensions as per your feature requirements.
5. Mobile Friendly
Magento could be made Mobile friendly easily. Well, with the new releases of Magento CE 1.9 and Magento EE 1.14, Magento now supports responsive design by default!
Magento works for B2B, B2C, and B2B2C eCommerce sites. Its open source format allows for modifications which provide a unique, differentiated brand experience. The fact that it can be modified to address the ever changing needs of a variety of businesses coupled with its affordability makes it the perfect choice for any type/size of business.
7. High Security
Unfortunately, even the digital world is not insured from the frauds and data theft. People want to be 100% sure none of their personal data or any other information would be lost or used in any kind. When it comes to Magento, security is always guaranteed at the highest level to make sure that websites are under full of safety for the whole time.
Being a leading E-commerce platform, there is the security expert’s team in Magento that constantly updates and looks for new ways to improve security.
8. Multiple Stores and Language Support
The main reason a number of multinational corporations are looking to acquire Magento to operate their business is that Magento does allow multiple stores, especially multiple languages and even multiple currencies under one installation. This gives businesses more opportunities to widen the market and approach the tremendous number of potential customers over the world.
9. Easy Third-Parties Integration
Magento comes up with the best system to easily integrate so many third-parties to the website, especially tools such as built-in Google tools (Google Analytics or Google Checkout), payment methods (Paypal, Braintree), the database application, shipping tracking, and so on.
Users can conveniently handle the configuration of some third-parties right in the backend website and Magento also includes a detailed guide to configuring step-by-step.
10. Constant Support
Lastly, there are a lot of Magento extensions provider companies, except for the Magento developers themselves providing constant support due to the growing popularity of Magento platform. They work hard to provide you with the newest module releases and updates.
With these 10 most compelling reasons listed above, we hope that you will consider Magento for your eCommerce business. We at Realxposure are looking forward to provide you with an amazing Magento consumer experience.