Are you planning to start an online store or want to move to other platforms? Magento ecommerce can be an option for you to consider. Magento is one of the most popular ecommerce platforms available today. But, you may also be wondering if it’s the right platform for you and your business.
So what is Magento and why should you use it? All answers to these basic questions will be covered in this article. Let’s start now!

What is Magento?

Magento is an ecommerce content management system (CMS). In more simple terms, Magento provides business owners with the technology they need to successfully run an online store. As the website administrator, you can manage your product catalog, create and edit landing pages, and use ecommerce-specific marketing tools required to gain a competitive edge in your market.
Magneto is one of the best ecommerce platforms built using open-source technology. This gives its users the ability to control the look, functionality, and content on their online store without compromising the shopping experience.
Overall, the platform can cater to any size store. Whether you’re catering to a few customers or a million, the platform can grow and evolve with your business. Many times, businesses have to change platforms as they grow. Basically, Magento makes it easy to stay in one place and continue to grow.

Who should you use Magento?

If you own or help run an ecommerce business, you should consider Magento. You don’t need technical, developmental experience as the creators of this platform have made it easy to use for common people.
Magento is preferred by many online businesses for a multi-store strategy that allows you to create and manage online shops from one dashboard. It is a quick way to add products to multiple stores, this functionality is time-saving, and makes website development solutions much easier.
However, the system is robust. Because it can handle millions of customers, the system gets somewhat more complex as you grow.
Usually, businesses need to hire outside help. Although, this is only when the business starts integrating multiple systems into their website.

What are the features of Magento?

Did you know that the term ‘Magento’ is searched more than the term ‘eCommerce’ on Google? This fact right here shows that the popularity of Magento is enormous. The reason behind this huge demand is the amazing features of Magento eCommerce platform.

Following are some amazing features of Magento eCommerce platform that make for a great user and admin experience.

•Analytics and Reporting
•Product Browsing
•Catalog Management
•Customer Accounts
•Order Management
•Payment & Shipping
•Search Engine Optimization
•Marketing and Promotional Tools
•Site Management
•Mobile Commerce

What is Magento 1 & Magento 2?

The major difference between Magento 1 and Magento 2 is that Magento 2 is faster, SEO friendly, and more user friendly than Magento 1. Magento 2 supports the latest PHP and that improves the overall speed of the site. It can take more orders per hour and page loads faster than Magento 1.
In addition to cleaner coding and user-friendly dashboard, Magento 2 also offers meta tags functions for better SEO. They were missing in the Magento 1.

Pros and Cons of Magento

Lastly, let’s look at the pros and cons of the platform. This will help you see whether or not you should consider Magento as an e-commerce platform in the first place.

Pros of Magento

•The platform is flexible for users
•The platform offers free services
•It has many features that other platforms lack
•The community is supportive and will help lost users navigate issues that they may be having

Cons of Magento

•It’s expensive
•Potential hosting and security expenses
•Paid customer support

Magento being one of the world’s most popular ecommerce platforms, it offers business owners the tools they need to build a successful ecommerce website.
If you choose Magento to be your eCommerce platform, we at Realxposure can help you set up a centralized retail system right on it. With our Magento eCommerce solution, you can sell and manage all your retail operations from one place.