How do I drive more traffic to my online store? Is a common thought that crosses the mind of every ecommerce entrepreneur at some point. You might have invested your time and effort into setting up your online store, only to open up shop and wonder where your sales are.
Creating a Shopify store is only the first step to building a successful ecommerce business. The challenge lies in really getting it off the ground—developing an outstanding product line, finding the right apps to support your work, and driving traffic to your brand new thing.
For many small businesses, the biggest reason for failing to hit their goals is that they step out of line with their strategy. Or, they never developed a strategy to begin with.
To help you increase traffic for your online store, Realxposure has put together a list of 8 proven, high impact tactics for driving more traffic to your online store.
How long does it take to get sales on Shopify?
The length of time it will take for you to get your first sale on Shopify depends on a variety of factors:
•Whether you have an existing network or email list that fit your target customer’s profile
•The age and authority of your domain (if you are buying an existing domain)
•The depth of your market research – and how your products and prices reflect your research
•How you present your products (images, product descriptions, etc)
•The incentives you have in place for visitors to buy from you
8 Actionable Tips to Increase Your Shopify Sales
1. Run Paid Social Media Ad Campaigns
To increase website traffic for your online store, you need to be able to get your business in front of your ideal customers. With paid social media ads, you can create highly targeted campaigns that serve tailor-made ads to the customers who are most likely to click through and purchase your products. If you’re thinking about running paid social media ads, you should consider platforms like Facebook Ads, Instagram Ads and Pinterest Ads.
2.Design a Landing Page
Your landing page should only contain information that encourages your prospect to make a purchase. Strip any unnecessary wording away, and have a clear call to action that tells consumers how to buy from your site.
3.Use Live Chat
If you’re going to increase sales, you need to remove any barriers that could stop consumers from buying. One common problem occurs when potential customers have questions but cannot find an answer on your website. In this scenario, having a live chat facility can provide clients with all the information they need to purchase.
4.Attract Customers with Content Marketing
Original content helps position your business as an industry thought leader and build a lifestyle around your brand. By creating interesting, informative, and engaging content, you can organically attract customers to your online store. From videos and podcasts to guides and eBooks, there are endless opportunities for your business to branch out into the world of content and capture new audiences.
5.Use SEO to Increase Your Store’s Discoverability
Search Engine Optimization, or SEO, is the process of fine-tuning your website to increase its chances of ranking highly in search results for relevant keywords.
When customers search for your products online, you want your store to be one of the top results for that search, especially since ⅓ of all clicks go to the first organic result on Google. That prized top position is a key ingredient for generating sustained, qualified website traffic for your online store.
6.Utilize SMS and push notifications for better engagement
Becoming just as important as email marketing these days is SMS marketing. You can send marketing messages straight to the pockets and purses of your customers.
With proper opt-in, shoppers are more than happy to receive special offers via text and may even prefer SMS to other communication methods.
7.Use Wishlists to drive future purchases
Visitors to your store may not be ready to buy right at that very moment.
But if they like something you sell and they were reminded of it at some point in the future—say, when they are ready to buy—you would want to create a way to keep them updated.
8.Keep Your Customers Happy
It’s important to make a long term investment in your customers. Keeping them happy is the ultimate goal, and that can be done by having a product that wows them and providing a pleasant and seamless shopping experience.
Every business is different and the returns from any particular implementation are going to vary. The biggest thing you can do to make positive changes to your business is to listen to your customers and learn what will work for them.
With these tactics in your ecommerce marketing tool kit, Realxposure hopes that you will definitely be able to generate more website traffic for your online store.
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