WooCommerce is one of the most favored and commonly used eCommerce solutions today on the Internet. Based on the WordPress platform, and developed by the same team, it provides a simple, powerful and feature-rich digital shopping solution. WooCommerce is suitable for anyone who wants to sell their products online.

With 5 million active installations, WooCommerce is one of the most popular plugins and by far the most popular e-commerce platforms. From among the several e-commerce platforms that you can find in the market these days, WooCommerce has come up as a frontrunner for emerging businesses in the last few years. WooCommerce is particularly friendly to new ecommerce merchants because it combines ease of use with incredible power, flexibility, and features.

Here are top 10 reasons why Realxposure recommends to choose WooCommerce for E-Commerce Business:

1. Free to Set-up, Install & Use

WooCommerce and WordPress are both open source platforms, so building your site and using the software means that it’s free and readily available to set up, install, and use. That’s what makes WooCommerce a highly competitive e-commerce solution.

That said, WooCommerce provides businesses with multiple, extensive features out of the box and remarkably flexible options, making it extremely lucrative for retailers. From start-ups to large enterprises, everyone is leveraging its free capabilities.

2. Huge Flexibility

WooCommerce’s biggest benefit to ecommerce newcomers is that users can exercise a whole lot of flexibility with their products, without having to know too much about the technical side of things.

WooCommerce has a myriad of offerings that allow businesses to adapt to all kinds of online shops quickly. WooCommerce enhances the functionality of online stores using extensions. One can leverage them and customize online stores to fit all the needs.

3. Easily Customizable

If you are new to e-commerce and want your site to stand out from others, WooCommerce might just be what you need. WooCommerce lets you customize your online store with great freedom.

Once a custom website is live, it is often extremely difficult and expensive to make changes. With the WooCommerce platform, one can easily switch back and forth between appearances. This is accomplished by use of different themes, either free or paid. It has more than 40 themes you can choose from and most of them are free.

4. World-Class Content Management

Content is an important component of ecommerce marketing, sales optimization, and search engine optimization. Together WordPress and WooCommerce offer a wide variety of content management options, including blogging, landing pages, email marketing, and product descriptions. WooCommerce-compatible SEO plugins make it easy for retailers to optimize their content for search.

5. Marketing

Marketing is a key aspect of any business as it helps in the growth of businesses. Hence, no compromises can be made in marketing field in order to have a successful business.
With WooCommerce, you can run many promotions. For instance, you can run coupon campaigns and add discount options and free shipping options. Other advance options include limiting of a number of product that a customer can buy and exclude selected customers from viewing promotions.

6. SEO Friendly

Most SEO experts agree that WooCommerce is the best platform for Search Engine Optimization. This is incredibly important considering that 70% of all website traffic is generated from search engines like Google.

WooCommerce is running on one of the most well-established platforms in the world, which is highly adapted to SEO guidelines as provided by Google. WooCommerce provides an intuitive interface, where the main product details and any information regarding SEO can be entered and stored. On top of that, there are excellent third-party SEO plugins which can help you optimize every post and page on your website.

7. Built-in Analytics

A core tool used by any website owner, is their analytics tool. Built-in analytics is one of the standout WooCommerce advantages. The more you know about your customers, the better it is. But sometimes it becomes critical for e-commerce businesses to keep the right track of their customers’ activities to find ways to keep them happier.

Many ecommerce start-ups may not know how to apply an analytics system to their website, nor will they know what statistics need focused analysis. With built-in analytics, WooCommerce simplifies the data analysis process. Besides, businesses can easily integrate Google Analytics and other top-tier analytics software.

8. Easy payment modes

After you seal a deal in your transactions, you receive money in exchange for goods and services. This requires payment gateway in eCommerce. WooCommerce has built in payment gateways.

You can receive money through either PayPal or Simplifying Commerce in WooCommerce. However, a fee will be charged for the transaction.

9. WooCommerce Can Be Used To Sell Anything

WooCommerce is incredibly flexible. If you want to sell something, you can sell it with WooCommerce. That includes physical products, digital products, subscriptions, appointments, and much more. Whether you intend to sell a single digital product or an enormous variety of physical products, WooCommerce is the best of ecommerce applications.

10. Vibrant Developers Community

For some less popular ecommerce applications, it is difficult to find developers capable of doing that work and if you can find a developer, they are expensive to hire.

WooCommerce advantage here is that retailers benefit from a large pool of developers and WooCommerce professionals. If you need to make changes to your WooCommerce store, it won’t be hard to find someone to do the work for you.


WooCommerce is a scalable and flexible platform that plays a vital role in e-commerce development. WooCommerce advantages are unmatched. The platform builds fast, reliable, and secure online stores that attract potential buyers.

So Realxposure has provided you with ten very good reasons why you should strongly consider using WooCommerce to drive your first ecommerce project to success.