Shopify is a web application that allows anyone to set up an online store and sell their products. It provides you with a wide range of ‘themes’ that can be customized to meet your own branding requirements, and allows you to sell either physical or digital products. Simply put, Shopify makes it easy for you to sell goods online. You can go to the website and build your ECommerce Store, and Shopify will host it for you.
Unlike other platforms like Magento or OpenCart, which require knowledge of websites, hosting, or HTML to work, Shopify is explicitly designed for beginners with websites and e-commerce. A key aim behind Shopify is to let beginners build an online store themselves — i.e., you don’t need to know how to code to use it. You only need to know how to use the internet to be able to own and use Shopify.

Key Features of Shopify

Shopify is an all-in-one ECommerce solution for millions of users worldwide. The following features are responsible for its immense popularity:

• Easy to set up: As discussed above, Shopify helps it’s users to build a complete website without having any technical knowledge about website building. This is because Shopify takes care of all the technicalities involved on their behalf.

• Security and Reliability: It ensures secure hosting of your website with Secure Payment Gateways and SSL (Secure Socket Layer) certificates to encrypt data.

• App Integrations: It also allows integrations with plenty of third-party services to enhance users’ Sales, Marketing, and Workflow.

• Analytics and Reporting: The Shopify App store allows access to a wide variety of Marketing Tools, including Email Marketing, Analytics, and Reporting functionalities. You can have an in-depth look at your customer’s behaviour and optimize your Return of Investment (ROI) in the best possible way.

• Shopify Templates: It comes with visually stunning and well-designed themes and templates. You can easily customize your website and make it user-friendly with features such as Product Filters, Live Search, and Drop-Down Menus.

• 24/7 Customer Support: It has an exceptional Customer Support system that is available 24 hours a day, 7 days a week. You can reach Shopify’s Customer Support via Phone, Email, or Webchat. A multitude of Community Forums and Documentation in the Shopify Help Centre also come in handy.

• Shopify Pricing: Shopify offers a relatively low pricing. You can start your business with just $29 per month.

• Abandoned cart recovery: Shopify supports Abandoned cart recovery features. It sends automatic emails to customers who are leaving your store without completing the checkout process.

• Financial information: In Shopify, you can see your key financial information about your business using finance reports by which you can see the overview of sales, payment and pending sales data.

• SEO and Marketing to boost sales: Shopify offers SEO or Search Engine Optimization services like giving the right titles and Meta tags to your pages. It also has a range of plugins like Plug in SEO, SEO Plus and SEO Booster that can help you to boost your sales by pointing out the problems on your site and fixing the same.

Apart from these, Shopify offers so many great features such as
• 14 Day Free Trial
• 100+ professional themes
• Use your own domain name
• Sell on Facebook
• Sell in store (POS)
• 70 payment gateways
• Translate in 50+ languages
• Integrate with Dropshippers or Fulfillment Centers
• Shopify Mobile – update your store or inventory
• Product reviews, Discount codes and coupons
• Gift Cards
• Full blogging platform
• Mobile commerce ready
• Social Media Integration
• Unlimited products
• Unlimited bandwidth

Shopify offers most of these services for free. While some are chargeable, the charges are usually quite low. If you’re planning to build a store then Shopify is your best option, especially if you are not confident in your knowledge about the technical details. You can establish a site and get in running within a couple of days, provided you have a clear idea of what you want. So plan carefully and contact Realxposure if you’re not sure about anything. We would be glad to guide you through the process.

With quick and easy ways to set up your own Store, it’s no wonder that Shopify is the world’s top-rated ECommerce Platform. With a huge number of tools and a vast community of theme designers, Shopify is undoubtedly an excellent choice for any business owner.