Our market research services help businesses to be more profitable by creating strategies and solutions that help the client to effectively reach their target market and acquire and retain customers.
Common Questions We Help You Answer
OUR MARKET RESEARCH STRATEGIES AND SOLUTIONS PROVIDE INSIGHT ON THESE AND MANY OTHER QUESTIONS.
- Who are my customers and potential customers?
- How is my website performing and how can I improve it?
- How are my online campaigns (PPC, SEO, Social Media etc) performing and how can I improve them?
- What kind of people are they?
- Where do they live?
- Will customers buy my product?
- Am I offering the kinds of goods or services they want – at the best place, at the best time and in the right amounts?
- Are my prices consistent with what buyers view as the product’s value?
- Are my promotional programs working?
- What do customers think of my business?
- How does my business compare with my competitors
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The customer insight line of service specializes in helping clients identify their customer base; customer behavior; customer churn rate; and customer retention by the utilization of qualitative and advance quantitative analysis.
The competitive intelligence line a service specializes in making clients more competitive in the industry, by qualitative and quantitative analysis based environmental scanning methodology.
Marketing Research Services
- Segmentation Research
- Ad Tracking
- Advertising Research – Attention Tracking
- Commercial Eye Tracking Research
- Copy Testing
- Demand Estimation
- Distribution Channel Audits
- Brand Equity, Association and Attribute Research
- Positioning Research
- Concept Testing
- Test Marketing
- Store Audit
- Customer Satisfaction Research
- Viral Marketing Research
- Internet Strategic Intelligence
- Marketing Effectiveness and Analytics
- Price Elasticity (sensitivity) Testing
- Buyer Decision Processes
- Website Audit