Website Design and Development Philosophy

• The purpose: Is the website designed for e-commerce, information, or both?  Will the website be used to generate leads, collect and process payment information and provide customer service to clients?

• The audience: What are their preferences, attitudes, and website experience?  How do they purchase products online?  What benefits are they expecting in your product and what are they looking for on your website? 

• The content and your customers: Substance and informational value of the website, from its target audience's point of view are critical elements to any successful website.  Here is where many businesses fail online.  You must know your business and understand your customers to determine what type of information they need, to make a decision.  There has to be a balance between the quantity and the quality of information because search engines love quantity and people, are expecting quality in a sumary format. 

• Usability of the website, the navigation scheme, intuitive interface, compatibility and reliability of dynamic functions, download speed, etc are very important elments in the website design project.  In this regard, the most important question is, what are the main functions that the website should perform and what are the most effective and efficient ways to deliver those functions?

• The appearance: What's communicated by the styles, aesthetics, and professional appearance of the web pages?  Your website's appearance determines your users response.  We place significant emphasis on the website's appearance in our design projects.  We are very strategic in selecting colors, pictures, videos, the placement of text on the website, the navigation and all the elements of your website.

• Visibility and exposure of the website on the Internet, particularly within the major search engines, is effected by compatibility with those search engines.  We help you to gain high rankings through successful search optimization, best practice design, management and several other factors. Once the website is designed, we need to have people visiting the pages and signing up or buying products.  We market your website through pay per click advertising, banner advertising, email marketing and many other effective online and offline marketing strategies that help your business to grow.

• Competition: You absolutely cannot neglect your competitors.  We emphasize this in our first meeting where we review your competitors and look at their main strategies and help you to create your own positioning and brand.  many people this this is for large corporations, but you must establish your position in the marketplace regardless of size. 

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